Wechat girls id in 2013
The women are a part of Alibaba’s Tao Girl platform, which was created in 2007 as a resource for merchants who want to use professional models to show off their products on Alibaba’s massive e-commerce site.
The new initiative is aimed at attracting people interested in chatting with the women–and also checking out their photos—and turning them into dedicated users of Laiwang.
Desperate times call for desperate measures, and Alibaba is calling on desperate men to build a user base for its fledgling messaging application, Laiwang.
In a new promotional campaign that began yesterday, Laiwang is sharing with users the profiles of more than 30,000 models with users on its messaging platform.
Some will even tell her, “I love you.” Xiao Bing’s first version was launched on We Chat in June 2014. Xiao Bing created a massive buzz and immediately went viral.
She ended up getting blocked by We Chat two days after launch.
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Days after demanding his employees collect at least 100 external contacts by the end of November on Laiwang, Alibaba's smartphone messaging application, Ma said yesterday that he would shut down his Wechat account to “nurse his own baby”, China’s technology blog Huxiu reported.“I will be posting high-quality movie seeds on my Laiwang account- will you please add me? “I am posting my bikini photos taken during my honeymoon on Laiwang,” wrote another employee.“Installing Laiwang is the most spectacular charity event in the IT industry,” said another post, “Please join this charity and add me on Laiwang." “I had lunch at Alibaba's café today and was surrounded by employees who wanted to add me on Laiwang,” a non-Alibaba employee wrote.Tencent’s We Chat messaging application has taken China by storm over the past two years, drawing more than 300 million users.Laiwang has 1 million users, and some industry analysts worry that Alibaba may struggle to bring users to its e-commerce platform without a potent rival application to We Chat. Such is its shortage of users that Laiwang launched the models campaign on Weibo, Sina’s popular Twitter-like microblogging service in which Alibaba owns an 18% stake.